‹ Ethos

Guiding Principles

We have five guiding principles which shape the way we live and work at Kingsclere – the essence of what we do, how we do it and why:

Support local

We put local businesses and our community at the heart of everything we do.

Improve quality

We always choose quality over quantity for the long-term benefit of the estate and our environment.

Act with pride

We have pride in what we do, how we do it and where we do it. We’re proud to show people anywhere on the farm at any time.

Do good to our people

We treat everyone with respect, so we listen and seek to understand all in our community. It’s about improving lives – from the people selling their food here to the locals walking their dogs on the estate every day.

Seize opportunities

Being open to the abundance of opportunities and making the most of what’s here, we actively look for ways to grow potential at Kingsclere Estates.


We’re looking for more partners to join us on our journey into ultimate regeneration: fellow stewards of Kingsclere Estates filled with energy and vision.

Go to our Pitch Up! to find out more about this year’s opportunities.