‹ Ethos

Impossible to ignore

You only have to look at the numbers to understand why we’re seeking new ways to grow.

 Facts  95%

The percentage of life on land that lives in the soil

Calendar  60 YEARS

The time left before we lose all the world’s topsoil – if current rates of soil degradation continue


The amount of soil currently lost per minute, mostly due to intensive farming

Facts  30%

The percentage of the world’s cropland abandoned in the last 40 years because of soil degradation

Lorry  6 LORRIES

The quantity of edible food lost, or wasted, every second

Weight  11 GIGATONS

The emissions heading into the atmosphere from land management now

Weight  3 GIGATONS

The amount of carbon that could instead be sequestered from the atmosphere by that land by 2050, with regenerative practices

Time  15 MINUTES

The time it takes for the sun to radiate as much energy as all humans consume, in all forms, over a whole year

Facts  5%

The small increase in global photosynthetic capacity (the light converted to energy by leaves in a given area) needed to balance the CO2 emissions from the burning of fossil fuels

Water  20,000 GALLONS/ACRE

The increase in water retention from a 1% increase in soil organic matter

Dollar  $550 BILLON

The possible reduction in healthcare costs associated with the food sector if we eliminate pesticide use, and minimise waste

Facts  78%

Higher profitability from insecticide-free regenerative arable farms, compared to conventional farms – as found in a recent US study

Dollar  $1.9 TRILLION

The possible financial return, by 2050, on a global investment of $57 billion in regenerative agriculture

Community  530 MILLION PEOPLE

The population in Europe that could be fed healthily – and with a 40% decrease in agricultural emissions – through a transition to organic, holistically managed farming

People  580 THOUSAND

The number of new jobs that could be created through the Europe-wide adoption of a circular economy